What is with the upcoming Microsoft adCenter Add-in for Excel 2007?
I just received a news alert from Google News about Microsoft adCenter Add-in for Excel 2007, which I really don’t get the point but just another business model perhaps? Well, let us see what it can do more in the search engine business or Internet advertising business when it will be available by Jan. 8, 2008.
Anyway, here’s an excerpt of the press release and do check more about this at this link.
Microsoft adCenter Add-in for Excel 2007 is a fully integrated Microsoft Office Excel-based tool that enables adCenter customers to easily research keywords to help them reach and capture the right audience with their paid search advertising campaigns. Users of the adCenter Add-in can rapidly build keyword lists and plan keyword strategy based on a variety of attributes including relevance, historical cost information and projected volume, and manipulate the data in the easy-to-use Excel format. The tool will help advertisers quickly understand keyword popularity and trends and gain valuable insight about demographic and localization information of actual queries.
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